Quoted & First Quote · New podcasts from Antiquoted

An invitation
to be heard.

The media keeps calling the same people. We're widening the circle. If your expertise deserves an audience, come and demonstrate exactly what the mainstream is missing.

Produced by Kleiner Studios
The problem

The media has a problem
it keeps not fixing.

When a story breaks, the same people get the call. The same faces on the panel, the same voices on the radio, the same quotes in the article — not because they're the most qualified, but because they're already in the rolodex. This isn't just a British problem. It's everywhere.

Antiquoted exists to change that. A global platform connecting journalists, editors and event bookers with underrepresented experts. Over 1,000 experts. One mission: widen the circle of who gets quoted.

Two shows. One mission.

Where you come in.

35–45 minutes

Quoted

A conversation about what you know, why it matters, and what the mainstream keeps missing. Rigorous, wide-ranging, built around your expertise.

10–15 minutes

First Quote

A short introduction. The fastest route from "I have relevant expertise" to "people know I have relevant expertise." Never done a podcast before? Start here.

The format

Built around six questions.

1

What do you know that most people don't?

2

How did you come to know it?

3

What's the story in your field the mainstream is getting wrong?

4

Who usually gets asked instead of you, and what do they miss?

5

If a journalist called you today, what would you say?

6

Who else should we be talking to?

Same spine, both shows. You'll have these in advance.
What you get out of it

More than a podcast appearance.

A media-ready episode

A produced episode that works as a showcase of your expertise, ready to share.

A quote clip for social

A short video clip of your best quote, cut for LinkedIn and social.

A findable record

A permanent record for the bookers and journalists who should already know your name.

The right audience

An audience made up of the people who make booking decisions.

The practical bit

How it works.

It's virtual

We record remotely. No travel, no studio, wherever you are in the world.

About an hour

A relaxed pre-chat and the recording itself. That's the whole commitment.

We do the prep

You get the questions in advance. We handle everything technical.

We make you sound good

Not by flattering you, but by giving your expertise the space and rigour it deserves.

Your hosts

Two people who kept seeing this from the inside.

Neil Kleiner

Neil Kleiner

Co-MD, Antiquoted

Over twenty years in agency and brand leadership, with senior roles across Havas Media, Golin and Publicis Groupe. Founder of Kleiner Studios, the podcast production company behind both shows.

Natasha Plowman

Natasha Plowman

Co-MD, Antiquoted

Communications strategist and campaigner, named one of the Impact 50 most influential independent PR practitioners. The voice behind the Cutting Through podcast.

Ready?

Ready to be quoted?

Tell us a little about you and what you know. We read every application personally — because we mean it personally. We'll be in touch about which show fits best.

We're not asking you to talk about diversity. We're asking you to talk about your field. The diversity is in the booking.

We read every application. We'll reply about which show fits.
Thank you — your application is in. We'll be in touch personally.